Using Printed Bookmarks to Market Your Business During a Tough Economy
This is the first of a series of articles on the design and use of print media for value added marketing and advertising during tough economic times. Most businesses, especially small businesses feel they cannot afford to advertise during a down economy. This is exactly the time that they should be advertising. They need to stimulate existing customers to come back or buy more often and attract new customers. Secondly, the value for printed marketing and advertising materials is its highest during today's economy. The demand is lower and supply is high resulting in lower prices for high quality materials.
This article will deal with bookmarks. They are often overlooked as an effective form of print based marketing when in reality they can be one of the most effective. Unlike other forms of print materials, bookmarks have intrinsic value. People use them to mark their place in a book they are reading. If they read every day and using bookmarks you provided, your information is in front of them each and every day. Given today's lower design and printing costs, this racks up to be one of the highest values in print materials.