Is Your Real Estate Website an Up-To-Date Lead Generating Marketing Tool?
Every real estate agent knows a website is critical to a lead-generation strategy. Learn how to determine if your real estate website is doing more harm than good with our handy checklist.
Web sites aren't like cartons of milk with a clear-cut expiration date stamped prominently on them. But that doesn't mean that your web site will never spoil. With new trends and technologies constantly being introduced, the web is the most fluid media format in the history of mankind. Studies, technological innovations and constant testing are shaping (daily) how "best practices" for web marketing are evolving. That's why it's essential that you periodically ensure that you're not falling behind the curve. An outdated web site can do more harm than it does good, making you look out of touch. The trouble is that it's not always easy to know when your site crosses that line and becomes a liability rather than a benefit to your business.